Have you heard about content pillars? 

If you’re new to your business or you haven’t spent a lot of time working out a content strategy for your social media, the term might be new to you. 

I want to break down exactly what content pillars are & give you 3 reasons why you need to define them for your business & utilize them whenever you are creating content.

 Before we talk about why content pillars are important, let me define exactly what they are. 

You can think about content pillars like the pillars that hold up your niche. They’re 3-5 supporting topics that are super important to the people in your niche & that make sense for your business. 

Your content pillars should include topics that will add value for your audience & that can be used to create posts that will educate, inspire or entertain your people. They help you serve your ideal customers by taking advantage of your strengths & your superpowers.

In order to nail down your content pillars, there are 3 things you should keep in mind:

#1 The Person You Help—

Who is the person you are serving in your niche? It’s os important to really know ‘who’ you are trying to talk to & the more specific you can get, the better! 

#2  The Product Or Service You Sell—

Always keep your products or services in mind when you’re creating your content pillars. What is the value that your product or service can give to the people in your niche? 

#3 The Way You Can Help Them—

How are you going to add value for the people in your niche? Think about what you can teach people & educate them on that would benefit them.

So…why are content pillars such a key part of your Instagram strategy?

It’s so important to utilize your content pillars, but if you haven’t defined ours or you haven’t been taking advantage of them, I wanna let you know why you should start.

Here are 3 reasons to use your content pillars to help you every time you’re creating content for Instagram: 

#1 Content Pillars Provide Clarity & Direction For You

How often have you sat down to create an Instagram post & you don’t have any ideas that day?

When you clearly define your content pillars, you are providing yourself with so much clarity—it will be so much easier to come up with post ideas.

So easy, that you don’t have to worry about running out of ideas! 

You don’t have to stress about not knowing what to post because you can always look to your content pillars & break them down into topics that your audience will get value from. 

You don’t have to wonder if a topic or a list of tips is something that makes sense for your niche, because your content pillars ensure that all of your content is relevant for the people in your niche. 

Your content pillars make it super simple for you to come up with endless content ideas & will save you a ton of time when you are posting on Instagram.

#2 Content Pillars Allow You To Add Value For Your Audience

Without nailing down your content pillars, you might be educating your audience, but you don’t know that you’re teaching them something that will truly serve them. When you do know who the people in your niche are & how you & your products or services can serve them, you’re able to create content that will actually be valuable to them.

And this is the most important thing you need to keep in mind when you are posting on Instagram—or any social media app.

The only way to reach new people, to close sales & to use IG to grow your business is to post content that’s truly valuable for the people in your audience. Your content pillars help you do that! 

#3 Your Content Pillars Help You Stand Out In Your Niche

Use your content pillars to stand out! 

They help you define your personal brand & help you maintain consistency when you’re creating content. This is so important if you want your followers to see you as the go-to person with a solution to their challenges. 

Having clearly defined content pillars makes your account the obvious choice when compared to competitors in your niche. Why?

Because your people know what to expect from you & will continue showing up to see what you’ve posted when they know you’re posting valuable content that will benefit them. 

These are just 3 of the many many reasons you should clearly define & stick to your content pillars when you are creating content for Instagram. They’re an important part of any Instagram strategy & will make it so much easier for you to post content that the people in your niche actually want to see.

Want some support in creating your content pillars? I am here for you! Inside The Soul Social, I have an in-depth training all about defining your niche & figuring out exactly what content pillars are best for your business. Click here to learn more.

And make sure you’re following me on Instagram! I share growth hacks, strategy & tips to help you use Instagram for your business. You don’t want to miss any of my posts because they’re all designed to help you make the most of the app. Click here to follow me on Instagram.