Are you feeling frustrated about the engagement you’re getting on each Instagram Reel you post? Wishing you were getting more views? Wanting to reach people who are actually interested in your business & buying from you? 

Well, friend, this week I am talking to you all about the KEY to getting more views, better engagement & reaching the right people with your Reels…and that is including a HOOK in every single post.

What Is A Hook? 

You can think of a hook as a title or a subject line. It lets people know what your Reel is about & why they should be watching it. It gets them interested and tells them that your Reel is something valuable that will serve them. If people do not know why they are watching something, they are simply going to scroll past you without ever thinking twice. A hook is that little title, phrase, or few words that will get them to STOP scrolling & pay attention to your content. 

Why You Need A Hook In Every Instagram Reel

Including a hook every time you create a Reel ensures that your Reel will get the maximum amount of engagement. It helps you get more views and it helps you reach the right people who your content will serve…here are some of the reasons you should be including them every time you create Reels:

1: A Hook Grabs People’s Attention

When you include a hook, it’s like adding a flashing light, or a waving flag at the beginning of your Reels. It lets your audience know they NEED to see the content you created & that it is valuable to them. Adding a hook to every Reel is the best way to get people to stop scrolling & to start watching! 

2: Hooks Help You Get More Views

Because including a hook helps you grab people’s attention, it is an incredible tool to help you get more views, too. An attention-grabbing hook will boost your view count by letting people know exactly how your Reel is going to serve them and that is what gets people to watch your Reels! 

3: Hooks Boost Engagement

Including hooks is beneficial because it helps with engagement, as well. Your hook gets people interested in watching your Reel and helps keep them interested in watching all the way to the end. The more time your audience spends watching your content, the more it signals to the Instagram algorithm that your post is valuable & should be pushed out to a broader audience. This is why you need to be using a hook if you want to get the best engagement on your posts.

4: Hooks Help You Reach The Right People

Your hook also helps you reach the right people with your Instagram Reels. You’re able to let someone know exactly what they are about to watch and how it is going to help them. This means that the people who are watching your Reels are people who are actually interested in your business & your products or services, which will make it easy to sell to them.

Bonus: Here Are Some Hooks You Can Use The Next Time You Are Creating Reels

WARNING!

5 ways (x truth ) will help you get more (x desired outcome) 

Rules to NOT follow with (x truth you share about) 

Top 3 Ways To (X) 

LISTEN!

Do not sleep on _____

Stop scrolling…

You NEED this for your business

News Flash!

Swipe to find out why you need ___

The secret is out!

Want the latest update on ____?

Here is the truth!

Are you struggling to ____?

Save this post & screenshot it!

Do you want these results?

Do you struggle with ____?

5 mistakes to avoid when _____

Want to level up your IG?

Massive IG content hack!

Avoid these mistakes when you _____

Don’t forget to tag me on Instagram if you use any of hooks the next time you’re creating an Instagram Reel! And follow me for more Instagram tips, strategy & small business advice. Follow me here.