February 15, 2023

10 Content Ideas with Real Impact

Are you ready to crush your business goals this year, but feel stuck with how to grow on IG?

Maybe you have hit a rut & you don’t know how to move forward.

We talk a lot about consistency here. 

Consistency is key to increasing visibility, helping to build trust and improve engagement. But sometimes it can be hard to constantly show up with new & fresh content ideas!

Which is why I am here to help. 

First, let’s talk about why fresh content is important. 

  1. It helps to keep your audience engaged. New & relevant content keeps your audience more interested in your business. 
  2. Sharing high-quality & valuable content builds trust with your audience & establishes you as an authority in your niche. 
  3. Sharing fresh content provides you the opportunity to highlight your expertise & the depth of knowledge related to your niche. 
  4. Posting new content creates opportunities to engage with your audience in diverse ways, to make new connections and to strengthen existing relationships. 

Now let’s talk about some ideas you can start using today!

I have 10 fresh content ideas that will help you nurture &  grow your audience. 

#1 Behind-the-Scenes

Pull back the curtain & share some authentic content. Show the process & steps that go into producing your product or service. Transparency is essential to building trust with your audience. 

#2 Highlight Customer Content

Repost content created by your followers, especially if they are showcasing your product or services. This not only increases engagement but also makes your followers feel valued and seen. 

#3 Tip & Tutorials

Some of the most bingeable content on Reels are things like ‘How-tos” and “Tip & Tricks.” These are fun & will position you as an expert in your niche & establish you as a valuable resource for your audience. 

#4 Demonstrations

Showcase the benefits of your product or service by posting videos and photos of how your product or service works. This will help your audience have a clear understanding of what you offer. 

#5 Engagement Post

Stories is a great place to engage with your audience. Show your face & use engagement graphics to ask questions, survey your audience or create challenges. This can help cultivate a sense of community among your followers.

#6 Collaborate

Partnering with other content creators, especially within your niche can help expand your reach & introduce your business to a new audience. Community > competition!

#7 Inspire

There are so many ways that you can inspire your audience. Share quotes or tips related to your niche or ones that have been impactful to you. Encourage your audience to share their own insights and experiences. 

#8 Share Your Story

Don’t be afraid to include personal anecdotes or experiences in your content. Your business is a reflection of you & that should show in your content.  

#9 Offer Exclusive Deals

Providing special offers or promotions that have a limited time frame is an effective convert followers to customers. It’s a great way to show that you value the engagement of your audience. 

#10 Share Testimonials

Let your audience hear from satisfied customers. Highlight positive feedback and experiences from customers that shine a light on the benefits of your product or service.

Remember, not all of these content ideas will work for you & your brand. But it’s important to be willing to adapt & test new things. While it’s important to stay true to your personal brand & post content that aligns with your message & aesthetics, it’s also important to evolve with your audience. This requires being willing to try & test new things. 

Take a look at this list.  If there is a content idea that you haven’t tried yet, maybe start there! 

10 Content Ideas with Real Impact
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