Do you ever feel like your voice is lost on IG?

Maybe you feel like you’re never going to reach your ideal client in an over saturated market.

Maybe you feel like IG is just not the right place for you to grow.

Trust me, you are not alone! 

Growing your business on IG can feel overwhelming at times, but there are a few things that you can do to make your time invested in social media have a huge impact.

Discovering your niche is something I often talk about and see as one of the most essential keys to successfully growing your business on IG.

Niche is a word you are probably familiar with, but before I talk about how to discover your niche let’s get really clear on what a niche is and why it’s important.

A niche is a specific area or topic, which a product or service is focused on meeting the needs of a specific group of customers. Despite being small & specific they can be highly profitable because they target a specific group and clearly & effectively provide solutions to them. 

In order for you to find your niche market you need to first identify who you are looking to serve and how you can provide value to this group. For example, if you are an expert gardener, you can use your knowledge to provide valuable information or services to others who are interested in gardening. Additionally, you can research that market to see what kinds of products or services are in demand and then consider how you are offering something unique or better than what is currently on the market.

Once you have identified your niche market, you can focus your efforts on meeting the needs of that specific group of people. This can help you stand out from the competition and build a loyal customer base. Additionally, by focusing on a specific niche, you can become an expert in that area and be seen as a trusted authority in your field. This can help you to differentiate yourself from your competitors and build a successful brand on Instagram. 

Curious about how to discover your niche?

#1 Identify Your passions and skills

What are you passionate about? What do you know a lot about? Can you use your knowledge and expertise to help others in a specific area? This will help guide you to a potential niche that you will enjoy investing in.  Your niche should be something you are both knowledgeable and excited about, this will make it easier to create content that connects with your audience. 

#2 Research the market

As I mentioned before, it’s important to understand the market you are interested in exploring. Look at what products or services are currently available, then identify any gaps or unmet needs that you can fill. Think about what sets you apart from the competition. You may have a fresh idea or a way of doing things better than what is currently being done, this will help distinguish you in the market. Also remember to continuously monitor and adjust. Keep your eye on your niche market and be willing to adjust with the changes and trends you identify. 

#3 Consider Your Target Audience

Identify exactly who you are trying to serve with your product or service. It’s okay to get really specific, determine the demographic, age, location and interests. This is how you get really clear on who you are talking to and how to tailor your niche to appeal to that group. Even when social media feels over saturated you can have clarity on who you are speaking directly to. Clarify how you can meet their needs or solve a problem for them. Knowing who you want to reach will make it so much easier to focus your content. 

#4 Test Your Ideas

You might not figure out your niche the first time around. It may take some time to dial it in. It’s balancing your passion, with the market and the needs of your ideal client. Which means it’s a great idea to ask for feedback. Use that feedback to refine your ideas and approach. Analyze your data, look at what’s working, focus on what is speaking to your audience. Embrace the process and don’t be afraid to pivot if something isn’t working. 

How do you know if you found the right niche?

Here are some things to consider if you are wondering if you have discovered your perfect niche?

Does it align with my passion and skills?

Is it profitable?

Is it sustainable?

Do I have a clear target audience?

It’s important to remember that discovering your niched will take time and testing. You may try a few different things before you find the right fit. 

I hope you have found these tips to be helpful, finding your niche is such an empowering part of growing your business. Take some time this week to reflect on your niche and make sure your content is aligned with it.