Tell me if this sounds familiar to you…. 

You have set new business goals for 2023, one of those being to show up consistently on Instagram. 

You put together a content plan and start posting every day. 

For the first few weeks you are motivated and crushing your goals, but then gradually you lose momentum, you miss posting for a few days and before you even get to February your off course. 

My friend, you are not alone! 

It’s easy to get caught up in the outcomes and forget that the process is just as important. 

We often hear it said that consistency is the key to success. 

In fact, we hear it so often that sometimes the truth of this statement seems to lose its impact.

So today, I want to share why it’s time to embrace consistency with your Instagram. 

Remember the why is an important part of finding success in being consistent. 

Here are 4 Reasons you NEED to be consistent on Instagram in 2023: 

One of the most important reasons you need to be consistent in showing up on Instagram in 2023, is to cultivate trust and credibility with your followers. By regularly posting high value content that is entertaining, educational and inspiring, you can establish yourself as an expert in your niche. When you show up consistently you communicate with your audience that you are committed to providing them with value. Building trust and credibility is key to keeping loyal customers and converting followers into new customers. 

If you want to keep your audience engaged and interested in your content, then you need to show up consistently. By posting regularly, you can keep your audience informed about your business, educated on topics related to your niche and engaged with your content. High engagement will lead to higher reach, which means your account gets in front of more eyes on a regular basis. This is also how you foster meaningful community and connections with your audience. 

I know the word ‘algorithm’ can be triggering for some of us. It feels like it is constantly changing and working against us. While there may not be a full proof strategy to beat the algorithm, Instagram does use factors such as engagement and consistency to determine which post to show to users. By posting consistently, you can improve the chances that your post will get pushed out to more people. However, it’s important to remember that we are more concerned with attracting our ideal audience, rather than virality. It’s important to remember who you are showing up for and speaking to those followers. 

The more you are posting consistently, the more you will be able to dial in your ideal aesthetic and brand. By regularly using the same style, tone, and aesthetic in your posts, you can create a cohesive and attractive visual presence on Instagram that will make you recognizable to your audience. When your followers are scrolling through their feed you want to make sure your posts are recognizable and memorable so they stop scrolling every time they come across your post. 

If you suffer from ‘Shiny Object Syndrom’ like me, consistency can seem so boring! 

In those moments that you feel distracted or discouraged that you aren’t seeing the results you want, come back to this post & remind yourself of the importance of consistency. Remember staying consistent on Instagram is the key to achieving results, staying visible and attractive to your audience and builds trust with the people you are showing up to serve. 

& don’t forget to give yourself grace along the way- progress > perfection!