🍾 Happy New Year Friends! 

I hope that you had a wonderful & restful time celebrating with loved ones during this holiday season! ✨

I have a tradition at the beginning of each new year, to carve out some time to think about what I want to accomplish in the coming year. I set goals for both my personal life & business. 

✍️ I also make sure I write them down so I can refer to them throughout the year. 

If you are like me & one of your goals is to grow your business in 2023 then keep reading! 

I have put together 3 tips that will help you grow on Instagram in 2023. 

Defining your brand involves establishing a clear & consistent identity that reflects your business’s values, personality, & unique offerings. 

Here are some questions to help guide you in defining your brand. 

1️⃣ What is the reason you started your business? What values does it stand for?

2️⃣ What kind of personality does your brand have? (Your brand personality should be reflected in your messaging, tone & visual identity)

3️⃣ Who is your brand trying to reach or help?

4️⃣ How does your brand differ from competitors in your market?

When it comes to defining your brand on Instagram it’s also important that you develop a visual identity. This means curating a consistent look with elements like a logo, color palette, text & imagery. ✨

If you want to attract the right followers, it’s important to first define who your ideal client & target audience is. Determine who is most likely to benefit from your product or service. 

Here are a few ways you can figure this out:

1️⃣ Consider factors such as age, gender, location, income level & needs

2️⃣ Look for information about this target audience, including their demographics, behaviors, & preferences.

3️⃣ Determine what problems or challenges your ideal client is facing & how your product or service can help solve a problem or enrich their lives. 

4️⃣ Use the data you research to create an ideal client persona. This persona should include information about their goals, values & challenges. This will help you to speak directly to the things that are most important to them. 

Use this information to better understand your ideal client & develop a strategy to reach and engage with them on Instagram. 

To build a loyal following, it’s important to engage with your audience. This is key to building a sense of community & making your account more appealing to potential followers.

Here are 3 simple ways to engage more with your audience. 

1️⃣ Respond to comments & direct messages. Showing interest in your followers’ thoughts & opinions can help build a stronger sense of community. This is the first step in building meaningful connections with your ideal client. 

2️⃣ Use Engagement Stickers: A pro tip I have found really helpful is to have your first story be one of you showing your face & include an engagement sticker like a poll or question sticker. Showing your face allows your audience to connect directly with you, you are personally asking them to respond and this helps to encourage more engagement. It can also help you gather valuable insights from your ideal customer. 

3️⃣ Host a live Q&A or ‘Ask Me Anything’: These can be great ways to connect with followers in real-time & provide them with an opportunity to ask questions & learn more about you & your business. This can be spontaneous or you can cultivate curiosity by announcing it in advance. 

By using these strategies, you can continue to build deeper & more meaningful relationships with your ideal audience. The more you engage the more you are informed on what is resonating with your audience. 

📈 Overall, growing your Instagram following takes time, effort, & dedication, but with a clear strategy & high-quality content, you can effectively connect with your target audience and attract more followers. 

& I’m here to help! I cannot wait to bring you new strategies and tips in 2023 to help you grow your business with Instagram in 2023. Be sure you are following me on Instagram. Follow me here. ❣️