This week, we are talking all about consistently generating leads on Instagram because they are an essential part of any social media marketing plan and they’re key for business growth.
If you’re trying to use Instagram to grow your business, the #1 thing you need to be focusing on is this:
They are the lifeline of your business & they are so essential for sales and success.
If you’re just posting random content on Instagram & you’re only focused on growing your follower count, you are not going to see the results you’ve been wanting in your business.
Instead, it’s important to follow a sales strategy that focuses on generating new leads every single day.
HERE’S WHY YOU NEED TO BE GENERATING LEADS:
- Generating leads makes it possible to ‘qualify’ your followers so you don’t waste your time having dead-end conversations
- Generating leads makes it possible to close more sales & increase revenue in your business
- Generating leads adds so much stability & consistency in your business because you know that you’re always reaching future customers or clients
Generating leads…every single day….is the single best thing you can do to grow your business and if you’re wondering how to do this on Instagram, I am going to break it down for you.
Here are 3 keys to generating more leads on Instagram.
#1 Build Genuine Connections With The “Know, Like, Trust Factor’
When you’re creating content for Instagram, always keep the ‘know, like, and trust factor’ in mind. Every time you create Reels, Stories, Carousels, or any other content for your Instagram, you want to make sure that you are doing one of the following:
KNOW: Letting your followers get to know you through your content. Show off your personality so that they feel a real connection with you and they genuinely like hearing what you have to say.
LIKE: When you show up as YOURSELF on Instagram & you’re genuine, your followers will notice. This helps them admire & like you, which is essential in building real connections with your community.
TRUST: You want your audience to look at you as an authority & someone they can come to for education and advice. Your posts should build trust with them if you’re wanting to make real and lasting connection with the people who are following you.
When you create content that helps people get to ‘know, like, and trust’ you, it’s so much easier to generate leads. People need to feel connected to you in order to buy from you, and these three things will help them see your business as something that is valuable enough for them to buy from you.
#2 Post Reels To Increase your Reach
Part of generating leads on Instagram is reaching new people you can talk to about your business, your products, or your services.
When it comes to broadening your reach, Reels are the #1 type of content you need to be creating. Especially if you take advantage of trending audio so that you have the potential to be seen by even more people!
Instagram is prioritizing Reels and they’re going to push out your Reels to a much larger audience vs. any of the other type of content you make on Instagram. Reels have a much longer life than any other type of content, too. IG continues to show your Reel to new people weeks after you post.
Creating Reels is a great way to increase your reach annnnnd to consistently generate leads.
#3 Sell In Your Stories For More DM’s
One of the best ways to consistently generate leads on Instagram is to use your Stories. I talk about this in my Soul Social monthly membership & teach my students how to use Stories to get qualified leads DM’ing them every single day.
But, if you are not a Soul Social Insider, here’s what you need to know about generating leads in your Stories:
The key is to lead with problems & solutions—instead of talking directly about your products or services.
Don’t focus on the details or a description of your business. Don’t go in & start talking about what’s included when someone buys from you.
Instead, you want to offer your products or services as a solution to something that your audience is struggling with.
Post a series of lead generating graphics in your Stories where you ask questions or include a poll. Include things that your audience might be experiencing & let them know that you are there to talk to them about a solution! This is a powerful way to connect with leads who are interested in learning more about how you can serve them.
Want to learn my exact Story Selling formula and get step-by-step instructions on creating & posting lead generating graphics? Click here to enroll in my Lead Generating Workshop—designed to give you everything you need to start generating leads today & keep generating them every single day.
And, be sure to check your inbox each Wednesday. I send out value-packed emails that are designed to help you grow your small business, market your products or services and thrive on social media & online!