I have to be honest with you…
…I haven’t created any new content for my Instagram in a couple of weeks.
I have had a hard time getting out of bed & getting on Instagram because I have been having so much pain in my lower back.
…that doesn’t mean I have been totally absent from my Instagram.
Wanna know how?!
Because I batch all my content in advance.
This allows me to still continue to serve my followers even when I’m physically not able to hop on the app & talk to people directly.
If you’re wondering what I mean by ‘batching Reels’ or you want to know exactly how I create content, I’m gonna share my content creation process with you.
Instead of filming one Reel at a time, I create a bunch of them all at once. I block out a chunk of time, make sure I don’t have any distractions & I get to work—recording, editing, writing captions & getting all my Instagram Reels for the month ready to post.
Here’s why I batch all my content instead of posting as I go:
✅ It saves you a ton of time. Think about how much more you get done when you sit down & really focus on one task at a time. We’re so much more productive when we block out a chunk of time to get something done & the same is true when it comes to creating Reels. When you batch your Reel content creation, you can get an entire month’s worth of posts done in less than an hour—and I’ll tell you how a little later in this message!
✅ It helps you serve your audience. If you want your audience to be super engaged & excited about your business enough to actually buy from you, then you need to be creating your Reels with service in mind. You have to add value for the people who are following you & batching content helps you do that. You are planning out the posts you’re going to create in advance, so you can have a strategy & a plan to add value for the people in your audience.
✅ It keeps you consistent. You’ll never have to scramble to figure out what to post or run out of content ideas when you are batching everything ahead of time. It is the key to posting consistently because you are sticking to a schedule & a strategy that makes it possible to post even if you’re not able to log onto Instagram that day.
To help YOU start batch-creating your Instagram content, I wanna share some tips to keep in mind. Consider these 5 things when you are batch-creating for your Instagram:
#1 Have Multiple Outfits On Hand
If you don’t want it to look like you batched your Reels, change your outfit a few times while you’re filming. Choose some outfits ahead of time so you aren’t trying to put together your looks when you’ve blocked out time for filming. Or, consider just swapping out your shirt—it’s easy & quick & gives the illusion that you’re creating your Reels on different days, even though you’re not!
#2 Create A Reels Brain Dump
In order to make sure you have plenty of Reels ideas when you go to create your content, choose a place to add your ideas. This could be the notes app in your phone, a google doc, or even just a notepad. Anytime you have a Reel idea, jot it down. Then, on filming day, you can easily find all your ideas in one place & start planning out your posts for the month.
#3 Save Your Inspiration
When you’re scrolling Instagram or TikTok & you come across a trend you absolutely have to recreate for your audience, make sure you save it! Then, you can go back & look at all the inspiration posts when you sit down to record your Reels for the month & you have them all there in your ‘Saves’ folder.
#4 Give Yourself Grace
Remember, social media is still about being social & having fun—and your content creation should be too! Try not to take yourself too seriously when you’re filming Reels. And remember, they don’t have to be perfect! Your audience is not going to mind if your lip-syncing is just a tiny bit off or if your transition doesn’t quite match up with the music. They’re going to be focused on you and the value you’re adding with your content—so they’re going to enjoy your Reels a lot more if you’re having fun yourself!
#5 Let Your Creativity Flow
When you batch your content & really focus on creating Reels, your creativity will flow so much more naturally vs trying to do one Reel at a time. Let yourself get into that creative head pace by blocking off time & I promise you will notice a difference in your content!
Want even more support when it comes to batch-creating your Reels?
I got you!
I created an entire content creation system for you to make it super simple to make an entire month’s worth of Reels in less than an hour. I find all the latest trending audio for you to use, give you step-by-step instructions to recreate Reels for your own audience & even write all the captions, too. Click here to learn more about The Reel Social.