Are you struggling to grow your business on IG?
🛑 Maybe you feel stuck because ….
→ The idea of selling on social media makes you squirm 🙈
→ You feel intimidated to start a ‘sales’ conversation🙊
→ You’re not sure the best place to start when it comes to IG 🙉
If you can relate to any of these you are not alone. Just this week I got a message from a sweet student of mine asking, “ How do I start?” She felt intimidated navigating a sales conversation with someone she didn’t know personally. For her and so many of my students selling is something that doesn’t feel natural or come easily for them.
So if that’s you then you are in the right place. I want to help demystify social selling and make it something that is more comfortable and natural for you. 🙌🏼
Selling on Instagram doesn’t need to be scary or intimidating. It doesn’t need to feel gross or sleazy. The truth is you have a perfect opportunity to solve a problem for your ideal client with your product or service. Selling can be something that is actually really fulfilling and meaningful….
…IF you do it right!
Today I want to unpack the most effective ways to show up in your Stories if you want to convert your followers into customers. For best results you will want to focus on creating these 3 types of Stories.
✨ ‘Know’ Stories, ‘Like’ Stories, and ‘Trust’ Stories ✨
I’ll break down each one for you and give you some examples you can start using today!
But first let me tell you why they are important. In order for people to buy from you, they need to first like you, feel like they know you, and trust you enough to invest in whatever it is that you are selling. If you want to be more effective at selling to your audience, you need to create content that helps you in these 3 areas. 💕
Simply put, you need to be posting Stories that help you get your followers to know you, like you & trust you.
✔️ Followers are much more likely to buy from you if they feel like they know you & have a real connection with you.
✔️ When people feel like they like you, they tend to be more genuinely interested in you & your business; therefore, more likely to buy from you.
✔️ & most importantly when you earn someone’s trust, they believe you when you provide a solution to their problem through your product or service.
Social selling is about showing up in an authentic way. You have knowledge and resources that can help others. There is no need to badger or push. You don’t need the perfectly curated sales script & you definitely don’t need to blindly reach out to each person in our contact list in order to get sales.
If you want to transform the way you do social selling, then let’s get into what you need to know to post Stories that build the ‘known, like, trust’ factor with your audience.
Post ‘Know’ Stories
When I was in high school my friends and I would pass notes with all sorts of questions. ‘’What’s your favorite song?” ‘Who’s your celebrity crush?” “ What’s your favorite candy?” It seems silly and maybe even trivial, but that’s how we built friendships- we figured out the things we had in common and learned from the things we didn’t. ‘Know’ Stories are all about building connections and finding things in common. Stories are the perfect place to show off your personality and connect on a more personal level with your audience. You can speak to them directly, ask questions, take polls, and seriously get to know your followers and let them get to know you. 📝
Here are 3 easy ideas you can use for your Stories to build a connection with your audience & get them to feel like they really know you!
1: This or That Series Questions
2: Ask me Anything Question Box
3: Share a recent Haul
Post ‘Like’ Stories
Like I mentioned earlier, you need to be posting content that lets your followers feel like they know you well enough to genuinely like you if you want to sell on Instagram. Remember your personality is going to attract your people & your people will look forward to your posts every time you show up. This is the group that will be so excited to see what new products you are releasing and to find out how they can support you and your company. Stories are less curated or choreographed then Reels and Carousels which is why they are one of the best features on Instagram that you can use to get people to like you! 💕
Here are 3 simple ideas you can use for your Stories to let your audience get to know you enough to like you:
1: Share Your Wins/ Setbacks
2: Tell Your Backstory
3: Show Yourself Doing Activities You Love
Post ‘Trust’ Stories
The last thing you should be using your Stories for is to help you build trust with your audience. When you show up every single day to talk directly to your people, you are teaching them that they can count on you and that they can turn to you as an expert and authority in your niche. This is what you need in order for people to buy from your business.🏼🏽
Here are 3 simple ideas you can use for your Stories to build trust with your audience:
1: Share Personal Results
2: Share Testimonials
3: Showcase a Transformation
But here is the key to seeing results from these 3 types of Stories. CONSISTENCY. Building connection & trust takes time. You should be posting to your Stories on a regular basis if you want your followers to be engaged & you want your Stories to be the most effective at selling for you.
So which type of Stories are you gonna post today?
If you’re not following me over on Instagram I have loads more content to help you grow your business on IG. I would love for you to head over to my page & hit the follow button so you can see examples of each one of these 3 types of Stories in my highlights. Follow me.