| One of the things I get asked about the MOST often is this: šĀ How do you monetize your audience? Itās something that I know a lot of people in our community here struggle with, which is why I am sharing this weekās newsletter with you. I want to give you some action steps you can takeā¦ āļøļø To turn your followers into a loyal group of buyers āļøļøļø To get people to go from passively scrolling through your feed to purchasing from you āļøļøļø To have people commenting on your posts annnnd DMāing you about your products āļøļøļø To get people interested in more than just your IG content, but also in your business This week, Iām sharing the strategy that helped me 4x my organic revenueā¦ā¦.and that I know can help you achieve all the goals you have for your business, too. This method does not require you to spend a ton of money on ads. Or to spend even more time on Instagram.NOPE!Iām gonna show you exactly how to make more $$$ on Instagram without giving up your free time.Ā So, hereās what you have to do in order to monetize your Instagram following: |
| #1 TALK ABOUT YOUR PRODUCTS This might seem obvious, but friend, itās essential!Ā If you want more of your followers to buy your product or service, you need to be talking about it consistently. Itās not enough to mention your product once when you first launch and then never mention it again on your Instagram. You have to be talking to your people about the things you are selling on a regular basis. Want to know why? Because people donāt usually buy something the first time they hear about it. It takes a few times, some research, and careful consideration before someone pulls the trigger and actually purchases something. If you only talk about your product once, youāre missing out on all of those sales!Ā But, if you keep talking to your followers about the things you are selling, they are so much more likely to buy from you.  Ā HEREāS HOW TO TAKE ACTION:Ā Make talking about your product a priority on Instagram. Choose a timeāthat might be once a month, once a week, or once a day, depending on the size of your audienceāand create content that has to do with your product. Consistently schedule posts that speak to the benefits, and how it can solve problems for your followers & make sure you include a strong Call to Action urging them to purchase. |
| #2 BUILD A GENUINE COMMUNITY Community is so important!Ā You want to be posting content that will help you build a genuine connection with every one of your followers. This means that you are posting Carousels, Reels, and posts that truly serve the people in your niche. Noooot just posting content that you think will perform well or that you think will get you the most new followers. Itās not about how big your following isāitās about how connected your community is!Ā A super solid crew of 100 followers is so much more powerful for your business than 1,000 or even 10,000 followers who are not interested in your products. Soā¦how do you create a solid community on Instagram? Itās all about the content youāre posting!Ā Make sure that you are adding value with every single Story, Reel, or Carousel you upload because thatās what will foster genuine community.Ā Here are 3 types of content that add value for your followers: EDUCATIONAL CONTENTāThis includes anything you can teach your audience about that will help them INSPIRATIONAL CONTENTāThis includes anything that will inspire your followers to be better versions of themselves & to see whatās possible for them when they use your products or services. ENTERTAINING CONTENTāThis includes anything that makes your audience laugh & adds a little entertainment to their day!Ā Ā HEREāS HOW TO TAKE ACTION: Add value with every post you create for Instagram. Before you go live with the content, ask yourself whether or not your post is: educational, inspirational, or entertaining. If it is, then you know youāre serving your people. If itās not, then add some value before you upload! |
| #3 CONSISTENTLY GENERATE LEADS If you want to monetize your audience on IG & boost your revenue, then LEADS are key. You should always be talking to potential customers & have new leads that youāre communicating with everyā¦singleā¦day… But, that doesn’t mean you need to be glued to your phoneāon Instagram 24/7 messaging people āhey, girl, let me tell you aboutā¦ā Instead, follow a lead generating system that does all the selling for you. The key is to lead with problems & solutionsāinstead of talking directly about your products or services.Ā Donāt focus on the details or a description of your business. Donāt go in & start talking about whatās included when someone buys from you. Instead, you want to offer your products or services as a solution to something that your audience is struggling with.Ā Post a series of lead generating graphics in your Stories where you ask questions or include a poll. Include things that your audience might be experiencing & let them know that you are there to talk to them about a solution! This is a powerful way to connect with leads who are interested in learning more about how you can serve them. Plus, it will save you so much timeāso youāre not talking to people who will end up ghosting you!Ā Ā HEREāS HOW TO TAKE ACTION: Ā Create some lead generating graphics & post a series of them in your Stories each week. Then, make sure you are nurturing & following up with every single one of those leads until they are ready to make a purchase. |
| These are the three things that completely changed the game for my business & helped me 4x my revenue. And friend, when you start implementing each of these tips into your IG strategy, I promise you will be blown away by the results that are possible for your business, too. Make sure youāre following me on Instagram because I share a ton of IG strategy & small business tips each week. And, check your inbox next Wednesday, because Iāll be sharing another newsletter thatās packed with value and designed to help you grow your business using Instagram. |
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