Imagine what it would be like to get new followers on Instagram every…single…day.
While it’s important not to focus TOO much on your follower count, if you are wanting to use Instagram for your business, you DO need to work on growing your community of followers to do so.
This is why I am sharing some Instagram strategies with you today so that you can do just that. I am so excited for you to give these tips a try because they helped me reach the right people & grow my audience to a loyal community that is 100K strong!
Keep reading for 3 tips to help you get new followers on Instagram.
#1 Create Content That Adds Value
If you want more followers, your content needs to be valuable. No one will want to follow you if you aren’t sharing posts that serve your audience. Every single Reel, Carousel, or Story you upload should add value for the people in your niche. If you’re just posting for the sake of posting, people will notice. They won’t see your account as one that can serve them and they’ll keep on scrolling.
Here’s how to create content that adds value & that will help you attract new followers:
→ Create Educational Content – Anytime you can teach your audience something, you’re getting them to trust you and recognize that you can add so much value to their business, which will make them want to follow you.
→ Create Inspirational Content – Let people get to know you by inspiring them with your content. This type of content makes you relatable so that your audience feels like they really know you and want to follow you & check out all of your posts.
→ Create Entertaining Content – When you entertain people, it gets them to like you! When people like you, they’re so much more likely to comment, like, share, and eventually, follow you.
#2 Create Reels Every Week
Reels are the #1 way to reach new people on Instagram right now. They are KEY if you want to grow your account and get more followers because they have incredible potential when it comes to reach.
Instagram is prioritizing video content & is more likely to push Reels out to new people versus any other type of content on the app. Plus, Reels get priority and are displayed ALL over the app. People can find your Reels in their feed, on the explore page, the Reels tab, and more. You need to be consistently posting Reels if you want to grow on Instagram & to reach new people who you can turn into followers!
If you want to learn everything you need to know about Reels to use them to help you grow on IG, make sure you check out my mini course Real Growth With IG Reels. It includes 6 modules packed with strategy, tips, best practices & content ideas that make it so simple for you to start creating Reels for your IG ASAP. Click here to enroll.
#3 Update Your Bio Using My Formula
Another way to get new followers is by updating your BIO. Your BIO should let your audience know how you add value for them and why they should subscribe for new content that benefits them. They won’t know that you are sharing education designed to support them unless you use your BIO as a billboard to tell them.
If you don’t know what to add to your BIO to make sure it converts your audience into loyal followers, don’t worry because I got you. I am sharing my BIO checklist packed with Do’s and Don’ts to help you create a BIO that will attract your ideal customers or clients to follow you on social.
Here’s What to Do In Your Instagram BIO
→ The Name Field – If your profile is your name put in here what it is that you do. If you’re a marketing expert or you teach online classes, write that after your name. Whatever you do, add it to the name field in your bio.
→ Who You Are & What You Do – In the next line of your bio, let people know what you’re all about. It is usually an ‘I Help _____with _____through ___________ ‘ line that tells people how you serve them.
→ Main Content Pillars – Next, tell people what kind of content they can expect to see you posting. This should include the main things that you talk about on your Instagram.
→ Proof Of Expertise – Next, let people know why they should trust you! This doesn’t have to be included but is a good way for people to understand your expertise
→ Call To Action – Let people know how they connect with you or where they can find more info. This can change weekly or monthly depending on what you are currently promoting.
→ Link In Bio – Lead people to a link page. Change this depending on where you want people to go from your bio.
→ Profile Photo – Make your profile picture YOU & not a logo or a photo of you looking down. People want human connection.
Here’s What Not To Do In Your Instagram Bio
X A Weird Profile Name – You want your profile name to be your name or an easy-to-remember type of name. Don’t use random numbers or a nickname that no one else will understand!
X Looking Down Profile Photo – Make eye contact with your new followers! They want to connect with you & your profile photo is the first impression they’ll get of you.
X No Keywords – If you do not have keywords, your profile is not searchable. You want to put in keywords your ideal client would search if looking for you.
X A Random Quote – No one cares that you love the magic in every day or that life is beautiful. It does not help them & shouldn’t be included in your bio.
X About “You” Statement – No one is going to follow you because you have 3 kids, a husband & love iced matcha. Your bio should let people know how you serve them not tell them all about you!
X Just Buy Call To Action – Asking people to just buy all the time in your profile before you ever offer a freebie, incentive, or something for your customer is not something you want to do in your bio.
If you follow these 3 tips & start creating content that is valuable to your audience, you grab their attention with a Bio that includes everything listed here & you are posting Reels consistently, I promise you will be blown away when you see just how easy it is to gain new followers. Make sure you are following me on Instagram—because I share tips, tricks & Instagram strategies like these every single day & I don’t want you to miss out on any advice. And check back next week for another newsletter packed with valuable information designed to support small business owners—just like you—on social media!