What a summer it’s been so far! My IG Reels mini course just went LIVE and I couldn’t be more excited! It’s been a labor of love & I’m glad that so many amazing business owners are already digging into the lessons and trying out my IG strategies. It includes everything you need to know about Reels to completely change your Instagram game & see serious growth. 

If you missed the chance to enroll, make sure you’re on our waitlist! You’ll be the first one to find out about courses in the future! Join the waitlist here.

Needless to say, I’ve had Instagram on my mind a lot lately. And I’ve been thinking about how incredible the last year has been. I made Instagram a priority and it’s paid off so much for my business. 

But, have you ever thought about why you want to show up on Instagram? I mean, reeealllllly considered what’s motivating you to show your face and talk to your audience every single day? 

When I sat down and asked myself that question, I realized that for me, showing up on Instagram has nothing to do with numbers. I don’t show up because I want to see 1,000 new followers, because I want my posts to go viral & get a million views, or because I want bragging rights.

Why do I show up on Instagram? 

I show up because I want to serve you. I’m on Instagram talking to an amazing group of female entrepreneurs because I want to inspire women to believe in themselves & help them achieve all of their business goals. I show up because I want to help you figure out what’s holding you back from seeing the results you want & because I want to give you the tools you need to see success! And you know what, once I realized that serving you is why I’m on Instagram, I started seeing so much growth.

So, friend, if you’re feeling frustrated, like you’re just not getting anywhere, my challenge to you is this: figure out why you want to show up. And once you do that, it’s SO much easier to continue to show up & to start seeing the growth you’re hoping for. Especially when you use my tips & tricks.

And that’s why I’ve put together this amazing list for you. It includes everything I do each & every time I post on IG. When you use this checklist, it’s SO simple to create incredible posts that will help you continue to show up on Instagram.

Here’s what you should be doing if you want to keep showing up on IG:

You should be showing up in your stories daily with at least 5-7 slides & posting to your feed at least 3-4 times a week. But, what’s important is that you stick to a schedule so that your audience knows when they’re going to hear from you!

To find your niche, figure out what your superpower is & what sets you apart for your audience. Think about who you serve & how you can solve their problems. The more specific you get, the better! Here are some questions that can help you figure out who your people are: Who could you talk to for 20 minutes with no notes? What would you talk about to those people about? What topics feel natural to you?

Educate your audience with how-to’s (like this), a hack they will love (like this) & a tutorial (like this). Entertain your audience by using viral trends (like this), niche humor (like this) & showcasing YOU and your brand’s personality (like this). Inspire your audience with a before & after (like this) and how you got _____ result (like this).

Reels are such an amazing tool to help you grow. Do these three things every time you post a Reel if you want serious engagement: 1: Have a clear headline. 2: Use bright lighting. 3: Entertain your audience. Here’s a Reel of mine that went viral.

Here are some of my favorite calls to action: Save this post for later! (like this), Follow for more tips (like this), Tag a friend below (like this), Let me know your opinion below (like this). 

Here are the three things your BIO needs: 1: Make your profile picture YOU. 2: Tell people how you serve them & why they should follow you. 3: Call people to action with a link to a free resource that is helpful to your audience.

One of the reasons I doubled my growth in the last year is because I take the time to reply to DM’s & respond to comments consistently.