{"id":578,"date":"2022-09-28T08:30:00","date_gmt":"2022-09-28T15:30:00","guid":{"rendered":"https:\/\/soulfoxliving.com\/?p=578"},"modified":"2022-09-19T08:14:43","modified_gmt":"2022-09-19T15:14:43","slug":"curate-your-bio-for-growth","status":"publish","type":"post","link":"https:\/\/soulfoxliving.com\/?p=578","title":{"rendered":"Curate Your Bio for Growth"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/1-1024x427.png\" alt=\"\" class=\"wp-image-582\" srcset=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/1-1024x427.png 1024w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/1-300x125.png 300w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/1-768x320.png 768w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Are you showing up on IG but are still struggling to gain new leads, low engagement, and slow growth? You\u2019re not getting the sales you were hoping you would through Instagram.<\/p>\n\n\n\n<p>Now imagine you could show up on IG &amp; have fresh leads, new followers, daily growth, higher engagement &amp; ultimately more sales!&nbsp;<\/p>\n\n\n\n<p>There is one simple thing you can do today to set up your account for success&nbsp;<\/p>\n\n\n\n<p><strong>&amp; it starts with you IG Bio!<\/strong>&nbsp;<\/p>\n\n\n\n<p>If you have been following me for a bit, you know that I believe the key to success in business is SERVICE! It\u2019s so important for you to fully understand what happens when you have an IG that is full of valuable content!<\/p>\n\n\n\n<p>Instagram is NOT like it was in 2016, you can\u2019t just post pretty pictures and expect to gain followers. You have to be intentional and strategic. This starts with your first impression- YOUR BIO!<\/p>\n\n\n\n<p><br>If your bio is not something you&#8217;ve put much thought into, I promise you are not seeing the results you <em>could<\/em> <em>be<\/em> seeing if you took the time to write a better bio. Think about it. Your bio is the first thing people see when they come to your page. It\u2019s how you let people know why they should follow you &amp; how you\u2019re going to serve them. Your bio lets people know how you\u2019re different, it establishes what sets you apart and why they need your content in their life.<br><br>I\u2019m going to share with you a super easy formula you can use to write a bio that converts. It\u2019s what I used to write my bio &amp; you will be amazed when you see how many new followers you get when you update your bio using this formula.&nbsp;<\/p>\n\n\n\n<p>But, before we start updating your bio, I want to talk about your niche. Don\u2019t have one? Then stop everything and read this next part carefully.<br><br>If there\u2019s one piece of business advice I can give you that I hope sticks with you forever it\u2019s this: <strong><em>you need a niche. <\/em><\/strong>The best thing you can do for your business is to narrow down your niche and really define who your ideal customer is.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have a niche, figure out who you want to help, what problems you can solve for them, and what sets you apart. The more specific you get, the better! When you\u2019re trying to narrow down your niche, ask yourself these questions: who can you talk to for 20 minutes straight without looking at your notes? What would you talk to those people about? What topics are easy for you to talk about and which topics just feel natural to you? This is how you find your niche!&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve narrowed down your niche to a target market, you need to let those people know that you\u2019re talking to them. And that\u2019s where your bio comes in. It lets people in your niche know that they should be following you.&nbsp;<\/p>\n\n\n\n<p>Your bio is so, so important because here\u2019s the reality: you only have about 3 seconds to grab people\u2019s attention and let them know why they should follow you. That\u2019s it. You need to make a good impression and the only way you can do that is with the perfect bio. So let\u2019s unpack how you build a Bio Billboard!<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/2-1024x427.png\" alt=\"\" class=\"wp-image-579\" srcset=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/2-1024x427.png 1024w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/2-300x125.png 300w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/2-768x320.png 768w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How-to Build a Bio Billboard&nbsp;<\/h2>\n\n\n\n<p>There is a big difference between a \u2018Hidden Bio\u2019 &amp; a \u2018Bio Billboard.\u2019 Let me break it down for you.&nbsp;<\/p>\n\n\n\n<p>The Hidden Bio:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u2018Me\u2019 focused instead of customer focused.&nbsp;<\/li><li>Very generic &amp; leaves no real impact.&nbsp;<\/li><li>Random- often will have multiple links or lacks clarity.&nbsp;<\/li><\/ul>\n\n\n\n<p>The Bio Billboard:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Grabs attention by speaking DIRECTLY to the exact person you want buying your product. (e.g. Millennial Moms, New Home Buys, Interior Designers)<\/li><li>Makes you stand out by solving a CLEAR problem for your audience. (e.g. \u2018I help moms with ADHD focus with ease\u2019)&nbsp;<\/li><li>Increases sales by giving a clear path for people to buy your product of service.&nbsp;<\/li><\/ul>\n\n\n\n<p>Updating your bio will help you reach the right people &amp; let them know why they should be following you. Here is my formula for building the perfect Bio Billboard.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Update the Name Field.<\/strong> Especially if your handle is already your name, you want to make sure that your name field includes what you do.&nbsp;<ul><li>Example: Sarah Fox | IG Growth Coach<\/li><\/ul><\/li><li><strong>Create a \u2018What You Do\u2019 Statement<\/strong>. Make sure you are clearly stating who you are and what you do. Grab attention by speaking DIRECTLY to the exact person you want buying your product or service. Use your bio to tell people how you\u2019re going to add value to their lives.<ul><li>Example: I help small businesses grow their Instagrams to get more sales.<\/li><\/ul><\/li><li><strong>Include your Content Pillars<\/strong>. Be clear about the main things you are talking about on your Instagram. These are going to be directly related to your Niche- which is why being CLEAR on your niche is so important.&nbsp;&nbsp;<ul><li>Example: Reel Tips &amp; Posting Strategies<\/li><\/ul><\/li><li><strong>Share Proof of Expertise.<\/strong> This is a great way to build trust and credibility with your audience. Don\u2019t be afraid to brag about your accomplishments, you worked hard for them!<ul><li>Example: 7M views &amp; 1300 Reels Students&nbsp;<\/li><\/ul><\/li><li><strong>Add a Call to Action.<\/strong> This is one that you will want to update periodically, depending on what you are currently promoting. It can also be as simple as including a link to your blog or website. Whether you are asking them to take a quiz or offering a new freebie don&#8217;t miss out on an opportunity to invite your audience to engage with you.&nbsp;<ul><li>&nbsp;Example: Grab Your Viral Reels Checklist Here<\/li><\/ul><\/li><li><strong>Update Your Picture<\/strong>: I know it\u2019s tempting to post a profile picture that\u2019s your logo or your brand colors. But, friend, no one\u2019s going to feel connected to a logo. They\u2019re going to connect with <em>you<\/em>, start to recognize <em>you<\/em>, and really get invested in your personal brand, but only if they see your face!&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/3-1024x427.png\" alt=\"\" class=\"wp-image-580\" srcset=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/3-1024x427.png 1024w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/3-300x125.png 300w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/3-768x320.png 768w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bio Mistakes to Avoid&nbsp;<\/h2>\n\n\n\n<p>You have limited real estate when it comes to your bio. So what you include matters. Maximize the impact of your bio by avoiding theses mistakes:&nbsp;<\/p>\n\n\n\n<p>Weird Profile Names: You want your profile name to be your name or one that is easy to remember and type.&nbsp;<\/p>\n\n\n\n<p>Looking Down Profile Photo: Make eye contact with your new followers! They want to connect with YOU!<\/p>\n\n\n\n<p>No Keywords: Add keywords your ideal client would search if looking for your account&nbsp;<\/p>\n\n\n\n<p>Random Quote: No one cares that you \u2018love the magic in everyday\u2019 or\u2019 life is beautiful\u2019. It doesn\u2019t help them.&nbsp;<\/p>\n\n\n\n<p>About \u2018YOU\u2019 Statements: No one is going to follow you because you have 3 kids, a husband &amp; love matcha.&nbsp;<\/p>\n\n\n\n<p>\u2018BUY\u2019 Call to Action: Asking your audience to \u2018buy\u2019 before you offer value, a freebie, incentive is not a good first impression.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s my challenge for you: Figure out your niche &amp; go update your bio. Use this formula to write a bio that converts &amp; that gets people excited to follow you. Think about how you\u2019re going to add value to people\u2019s lives with your Instagram &amp; what kind of content you can make that your audience will love.<\/p>\n\n\n\n<p>Once you have your bio updated, tag me <a href=\"https:\/\/instagram.com\/soulfoxsocial?igshid=NDRkN2NkYzU=\">@soulfoxsocial<\/a> to share! I\u2019d love to see how you took this formula &amp; transformed your Instagram profile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/Marketing-Email-SFL-Newsletter-\u200b\u200b3-Mistakes-to-Avoid-Pin-683x1024.png\" alt=\"\" class=\"wp-image-581\" width=\"425\" height=\"637\" srcset=\"https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/Marketing-Email-SFL-Newsletter-\u200b\u200b3-Mistakes-to-Avoid-Pin-683x1024.png 683w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/Marketing-Email-SFL-Newsletter-\u200b\u200b3-Mistakes-to-Avoid-Pin-200x300.png 200w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/Marketing-Email-SFL-Newsletter-\u200b\u200b3-Mistakes-to-Avoid-Pin-768x1152.png 768w, https:\/\/soulfoxliving.com\/wp-content\/uploads\/2022\/09\/Marketing-Email-SFL-Newsletter-\u200b\u200b3-Mistakes-to-Avoid-Pin.png 1000w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><figcaption>Pin This!<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you showing up on IG but are still struggling to gain new leads, low engagement, and slow growth? You\u2019re not getting the sales you were hoping you would through Instagram. Now imagine you could show up on IG &amp; have fresh leads, new followers, daily growth, higher engagement &amp; ultimately more sales!&nbsp; There is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ig-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curate Your Bio for Growth - Soul Fox Living<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soulfoxliving.com\/?p=578\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curate Your Bio for Growth - Soul Fox Living\" \/>\n<meta property=\"og:description\" content=\"Are you showing up on IG but are still struggling to gain new leads, low engagement, and slow growth? 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